As China evolves, so do its CNY celebrations. Key emerging trends in 2025 include:
- Outbound Tourism Resurgence – Chinese travelers are venturing abroad at near pre-pandemic levels, with destinations like Madrid (+44%), Paris (+25%), and Cairo (+24%) seeing a surge in visitors. Proximity, visa-free policies, and currency fluctuations drive preferences, with Southeast Asia, Europe, and the Middle East leading the way.
- Luxury Shopping & Experience-Driven Travel – Chinese consumers prioritize shopping for high-end goods and seeking authentic cultural experiences. Wellness retreats, boutique hotels, and Michelin-starred restaurants are in high demand.
- Social Media & Digital Influence – Platforms like Xiaohongshu (Red) and WeChat shape travel choices, while mobile payments via Alipay and WeChat Pay dominate transactions.
- Solo & Couple Travel on the Rise – Independent travel experiences, rather than traditional group tours, are gaining popularity among younger generations.
